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Kinsmen

A tobacco and candy haven in north Sweden

Kinsmen Company – a tribute to brotherhood and a passion for tobacco. We began by naming the company, drawing inspiration from the trio of founding brothers. As a design agency, we crafted a brand that resonates with the rebellious spirit of bikers and the rock music culture. Bringing to life unique store concepts in Haparanda and Kalix, we ensured Kinsmen Company breaks free from the ordinary. Far from ‘lagom,’ the brand stands as a testament to individuality, a harmonious blend of tradition and a new way of selling snus, tobacco, snacks and candy.

Our role

  • Naming and branding
  • Conceptual design
  • Illustrations
  • Store concept & interior design
  • Graphic design, merch & signage
  • Apparel design
  • Social media marketing
  • Copywriting

Two distinct patterns tailored to elevate the brand's identity

The first pattern embodies the essence of Kinsmen itself, while the second adds a playful candy-themed twist. Each pattern features a collection of illustrations that can be used independently, offering flexibility and creativity for the brand’s expression.

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